Backed by GCPL’s experience in building trusted consumer brands, we don’t just launch products, we shape industries. Our ambition? To revolutionise pet care by setting new benchmarks and redefining standards.
With Godrej Agrovet as our partner bringing decades of expertise in animal care, we began strong—with world-class manufacturing, sustainable sourcing and quality you can count on. Ready to scale, right from the start.
At the heart of our product development is the Nadir Godrej Centre for Animal Research and Development (NGCARD), where science addresses real challenges in Pet Care. We dive deep into the unique needs of Indian pets and their parents, formulating solutions that are clinically backed and genuinely thoughtful.
Our Promoters are pet parents—and their passion for pets runs deep. That same passion echoes across our teams, right up to our frontline. We’re a talent-dense team driven by purpose, high ownership and zero bureaucracy. Building something that truly matters—with heart, hustle and a whole lot of joy.
